AM-PM has defined and created the editorial architecture and digital art direction of the Hermès house since 2008, building through multiple forms of stories, a singular identity in perpetual renewal. AM-PM team conceive and produce more than 700 contents accompanying the life of the house.

In 2001, AM-PM conceived the founding and sustainable principles of Hermès e-commerce systems, and until today supported the artistic and functional direction of the deployment of the house's offers for all of its businesses in America, in europe, and asia.

Since 2003, AM-PM has defined and led the strategy and tone of Hermès emailing campaigns by designing with Alice Charbin messages combining drawing and offbeat redaction, to promote a personalized and accomplice relationship accompanying customers with lightness humor and poetry to the online store offers of the house.

AM-PM directed the creation of the e-commerce pop-up store "The house of the squares" by accompanying the agency AKQA for Hermès on the design of the merchant system and the implementation of its editorial strategy.